AUGPhil in Graphic Expo 2008
- Posted by regnard on June 5th, 2008 filed in Events, Members
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AUGPhil will be in Graphic Expo 2008 - the country’s premier trade
show in desktop publishing, digital photography and imaging,
pre-press, print production, large format advertising, web publishing,
multimedia and animation. It is based on a unique concept of ‘digital
work flow’ and process complementation involving various stages of
creative, printing, and multimedia/animation production.
AUGPhil members will be speaking on several topics:
- Rey Mendoza - Designing for Web 2.0
- Mae Paulino - Improving your Blog’s Design
- Naz Nazareno - Creating Games for Adobe Flash
- Jhing Malto - Adobe Flash for Mobile Devices
If you appreciate art in any way, it will be worth your while. There
always something to see in Graphic Expo. Entrance is usually free,
just bring a business card. The seminar and workshops are paid though.
for details see - http://www.fmi.com.ph/GE2008.html
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The 13th Graphic Expo 2008
June 04-07, 2008
Philippine Trade Training Center (PTTC)
Roxas Boulevard, Pasay City,
Philippines
Graphic Expo connects you with trade buyers, decision makers,
businessmen, top suppliers, and industry professionals. It is an ideal
trade show to expand business, source for new technologies, upgrade
existing tools, and network with Industry Experts.
The Graphic Expo Seminar Series is where creative and print
professionals harness their skills and learn software applications
that enhance their digital work flow efficiency.
Over 8,000 visitors were registered in 4-day exhibition in 2007 with
high proportion of advertising & creative professionals, businessmen,
corporate communicators, service providers, and advertising suppliers,
amongst others.
Exhibit Profile
Desktop Publishing/Pre-Press
- Laser Printers
- Digital Printing Equipment
- Print-On-Demand Equipment
- Computer Hardware and Peripherals
- Plotters, Digital Duplicators, Numbering Machines
- Stamping and Binding Equipment
- Paper, Films, Inks and Toners
- Graphic Imaging and Sign Making
- Large Format Printers
- Digital Colour Printing Devices
- Inkjet Colour Systems
- Outdoor and Indoor Signs
- Plastic, Vinyl and Self Adhesive Films
- Hardware, Software and Peripherals
- CADD and CAM System
- Color Management System
- Fleet Markings
- Traffic Signages
- Neon Signages
- Inks and Chemicals
Digital Imaging (Digital Photography Studio
- Digital Cameras
- Video Capture and Editing Equipment
- Hardware, Software, and Peripherals
- Lighting System
- Photographic Lenses, Filters, Batteries, Accessories
- Service Bureaus, Processing Labs,
- Training Institutes
- Storage Devices
- Flash Drives
- CD Rom
- MP3 Player
- Card Reader
- Embedded Flash
- USB Drive
- DRAM
- Optical Drive
- Hard Disk Storage
- Servers
Web Publishing, Internet, Multimedia, Animation
- Hardware, Software, Peripherals
- Graphics Video Card
- Routers and Networking Devices
- Internet Service Provider (ISP)
- Web Content Developers
- Video Editing Services
- Animation Studios
- Interactive Media Producers
- CD Rom Publishers
SitePoint’s The Photoshop Anthology Book Free to Download
- Posted by regnard on May 20th, 2008 filed in Uncategorized
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I just found this offer from SitePoint: they are letting people download the PDF version of The Photoshop Anthology: 101 Web Design Tips, Tricks & Techniques for free for a limited time.
Sponsored by 99 Designs, the free download is 30MB and may take a while because you need to supply a valid email address to get the download link. Based on the time the email is delivered, it’s really going to take a while.
But it may be worth the wait. SitePoint has always come up with quality products and The Photoshop Anthology: 101 Web Design Tips, Tricks & Techniques is one of them. This promo is good until June 13, 2008.
AUGPhil Members win 2007 Asia Pacific Flash Lite Game Contest
- Posted by regnard on May 1st, 2008 filed in News, Members
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Carlos “Naz” Nazareno and his team won at the 2007 Flash Lite Mobile Games Contest for the Asia Pacific region with their entry “UFO Capture: Barnyard Abduction.”
Naz created the game with Jojo Cunanan and John Tiangco and is very proud of the achievement. An article from hackenslash gives more detail into the contest and winners. There’s also a site that contains the winners from other regions.
Naz and his team shows that there’s IS talent in game development for the Flash Lite platform here in the Philippines and AUGPhil is proud of them.
Book Review: Search Engine Visibility
- Posted by regnard on March 23rd, 2008 filed in reviews
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Shari Thurow’s Search Engine Visibility is a very good foundation reference for web professionals. I read the book and after reaching the midpoint, I realized the book could actually be a very good source material for training people who are in the IT or marketing industry to learn about search engines and basic search engine optimization.
Thurow’s approach is very methodical and deliberate– She first creates a framework for understanding search engines and tackles each component is a very thorough manner. If you ask me, the book strives to make the reader more educated on information architecture, web usability, web copy and general search engine strategies.
This edition is also more relevant with content pertaining to Web 2.0 fixtures: blogs, podcasts, online videos and Adobe’s PDF format. Another thing, the book is good explaining common SEO terms that would scare away the newbie internet marketer. SERPs, CPC and click thrus’s are just some of the SEO terms folks take fro granted, but are explained here well.
If you are looking for a hard-core SEO book that will instantly land you the top spot in Google or Yahoo!, this book may not be appropriate for you. The book spends a great deal in making the site work for people first, search engines second. That’s the thesis of the book– people-friendly sites are naturally search engine-friendly.
Job Post: Web Designer
- Posted by regnard on February 16th, 2008 filed in Jobs
- 2 Comments »
Position Overview:
The Web Designer is responsible for interpreting marketing input and then creating and producing the look and layout of individual Web pages, banners, e-mails and overall look and feel of all PC Mall sites. Design user interfaces for websites & web-based applications including visual look & feel. graphics, styles, navigation and layout. The goal is to create and produce effective Internet advertising that will increase sales. Formulate ideas on how we can improve our buy-through conversion by enhancing our user interface designs and integrate company branding into world-class eCommerce websites. Most ads are developed within a template and style-driven framework.
Job Qualifications:
- 2+ years of web experience
- A strong portfolio of work
- Prefer at least a Bachelors Degree in Web/Graphic Design or Advertising
- Strong conceptual and visual design skills, typography, color and layout.
- Must have a strong knowledge of user interface design principles, user experience, user-centered design processes, interaction design guidelines, usability methodologies, industry standards and trends, and platform standards.
- Solve problems conceptually and approach them with a desire to innovate
- Is highly organized and detailed orientated.
- Demonstrate individual initiative while being a team player
- Ability to translate feature concepts into wireframe schematics, functionality flows, site maps, and business requirement documents.
- Be able to develop storyboards, mock-ups and prototypes to communicate ideas for navigation and interaction models.
- Participate in the development of creative solutions to user experience challenges.
- Experience with CRM and e-commerce platforms
- Familiar with best SEO practices
- Great project management skills and lots of imagination, creativity and flexibility.
- Highly motivated, enthusiastic and able to work effectively in a team environment and independently.
- They must also have a strong desire to learn new technologies and be willing to go “all in” to achieve project goals.
Bring your resume with 2X2 pictures and visit the OSRP office Monday to Friday from 6 am until 4 pm for quick processing of your application. Look for Joan.
Visit the OSRP website for more information about this job post.
uCertify Certification Exam Simulation Discount
- Posted by regnard on January 16th, 2008 filed in News
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Great news to Adobe User Group - Philippines members!
You can avail of an exclusive discount for ANY certification exam simulation and review software from uCertify via the special discount code from Standard Web Standards:
REGKRE
The special code entitles you to a 10% discount on preparation kits from uCertify, such as Microsoft Certified Professional, Sun Certification, Cisco Certification, Oracle Certification and EC-Council Certification exams.
Flex and AIR User Group Pre-release Tour
- Posted by regnard on January 7th, 2008 filed in News, Events, Adobe
- 5 Comments »
Flex 3 and AIR are getting close to launch and in preparation, the Adobe
Platform Evangelist team is traveling to select cities to show off the
great new features and some brand new demos.
Flex 3 is a feature-packed release, adding new UI components like the
advanced datagrid and improved CSS capabilities; powerful tooling
additions like refactoring; and extensive testing tools including memory
and performance profiling, plus the addition of the automated testing
framework to Flex Builder.
Adobe AIR is game-changing in so many ways, extending rich applications
to the desktop, enabling access to the local file system, system tray,
notifications and much more. Now you can write desktop applications
using the same skills that you’ve been already using to create great web
apps including both Flex and AJAX.
Don’t miss out on the opportunity to see and hear about this highly
anticipated release of Flex 3 and AIR during this special pre-release
tour. Plus, in addition to giving away some one of a kind Flex/AIR
branded schwag, we will also be raffling off a copy of Flex Builder 3
Professional (pending availability) and a full commercial copy of CS3
Web Premium at this event!
Check out the comprehensive listing of dates at flex.org/tour to see if
the tour is coming to your city!
Book Review: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
- Posted by regnard on December 28th, 2007 filed in reviews
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
I read Marty Neumeier’s Zag before I read The Brand Gap. And after reading The Brand Gap, I would say I appreciate Zag more– The Brand Gap paved the path to what could be one of the more practical contemporary marketing strategies encountered.
What makes The Brand Gap a pleasurable and enriching read is that it doesn’t reach out to you like a normal book would. It uses visual imagery and interesting layouts to drive a point. The explanations are deft and nimble, but sometimes could frustrate the reader looking for a treatise in branding. The books is also not afraid to challenge conventional wisdom, especially on the marketing research side of things. Neumeier slams quantitative market research and focus groups.
To a web professional, branding should be a familiar concept. With design moving towards commoditization in my opinion, creating a strong web brand add value to the gradients, drop shadows and reflections in the web graphics.
The Brand Gap is highly recommended to web designers, web developers and website owners who would like to know more about branding and learning how to overcome challenges in creating a differentiated brand.



